Sale Organizer Advice

Keeping up with the ever-evolving world of Facebook functions seems to be a full-time job these days!  The original title of this post was "Why Does Chrissy Freeman LIKE all of My Posts?"  But with yet another functional release with Facebook, I've shifted the focus a bit!

About the New Changes 

As of 8:30 am this morning, the wise Mari Smith hadn't even posted her usual "what the changes mean" post about the latest update.  I'll keep you posted on info as it comes out.

Here is a list of recent updates (prior to the 9/21 release) and how to start utilizing the new features:
http://next.inman.com/2011/09/new-facebook-features-breakdown/

My favorite of these new features is the "Lists" view.  This will allow you to sort your contacts into sections (ie: create a Consignment Friends List).  Then, you can send or make updates just to that group.  Love that I can "love on my organizer" friends without my friends & family constantly seeing my consignment ravings and getting annoyed (hey, it happens!).  

So, why DOES Chrissy Freeman LIKE all of my posts?

The new FB platform is moving more and more towards a filtered & Top News centered approach.  What does this mean?  People and pages that you interact with more frequently are much more likely to show up higher in your "feed."  For your business, that means it is going to get harder and harder to reach your "fans" if they aren't actively engaging. I always LIKE your posts because it helps increase the chances that you'll show up in TOP FEEDS and helps you get a little bit more exposure. 

*If you follow fellow consignment friends on FB, I would encourage you to at least LIKE their posts and, if you have time, leave a short little comment.  

To see how you rate, go to EdgeRank and get a rating.  These ratings were a good indication on your pages' ability to show up in top feeds.  The formulas focused on # of followers, # of posts, level of interactivity, etc.

What Can You Do?

#1 Ask Folks to Make You a Top Story - This will help you be on their radar.  A simple "Make sure you don't miss important announcements and contest info from {Chrissy's Sale}, click that little triangle on the left to make us a TOP STORY so you don't miss a thing!" 

#2 - Be thoughtful & intentional with your posts.  Over post and you are going to get BLOCKED or moved down in some people's feeds.  Over posting without any interaction (likes or comments) can also affect your "rating" and make you less likely to show up in the top feeds. Under post and you'll seem less significant.  Be thoughtful and look for optimal times (morning post-carpool and evening post-bedtime) to encourage the most interaction.  (This is where EdgeRank can be helpful!)

#3 - Encourage interaction - One of the ConsignmentMommies.com most popular posts each week is a simple "Fun Friday, Like This" setup.  I simply ask folks a silly / fun question and encourage a like.  It improves our ratings and that post quickly moves higher into the Top Posts on Friday.  

What other tips & tricks have you found with the ever-changing world of Facebook?