As our site has grown and grown (wooo hoo!), we are noticing a growing need for sales to "differentiate" themselves and set clear expectations for shoppers & consignors. Having a concise & clear sale name with a specific differentiator can really help you target the right audience and set the right tone from the beginning. You don't HAVE to use these in your official sale name, but it is VERY helpful as an addition to your listing on ConsignmentMommies or when advertising elsewhere. For example: Chrissy's Consignment Sale - a Boutique Resale Event. Below are a few trends in sale names that I think are really helpful for your consignors & shoppers. Boutique or Upscale - Mamas who love their boutique and upscale items are looking for some indication of your high standards. Make sure your name makes that obvious by adding upscale, designer, boutique, posh, high-end, etc to your name.
Consignment Sale Event - If your sale truly is an "event" with vendors and supporting goods or services, up-sell by adding the word event to your name. If you are "just a sale," don't oversell by adding event or shopper & consignors will be expecting more! Women's or Adult Only Sale - Even if you have a clever or "mature" name, it is helpful to add "A Women's Only Consignment Event" or the like to your listing and advertising. Teens & Tween Sale - Few sales have a GOOD selection of teens & tweens goods. If you have this exclusively or in addition to your traditional sale, play it up! Shopper & consigors: are there any other words / descriptors that help you choose your sale?
Consignment Sale Fundraiser - Consignment sales got their start in the world of MOPS, preschools and churches. Make your non-profit message clear and obvious by adding the word "fundraiser" into your title. Folks will know that the proceeds are benefiting your organization.
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