The Buzz on QR Codes

Monday, September 26, 2011

QR codes are quickly becoming the “It” thing in retail. These two-dimensional barcodes actually started in Japan in the 90’s… but they are taking the US market by storm this year!

What are they?

“Quick response” or QR codes are designed to be read by smartphones and will direct a user to any web address. This makes for faster / easier web browsing on the go.

How does it work?

Step 1: Get a QR Code

Bitly (the go-to URL shortener for most Twitter users that also creates a QR code)
Goo.gl (Goggle’s version of Bitly also generates QR codes every time you shorten a link).
Microsoft Tag Resource center (tag.microsoft.com)
Likify.net – an easy to use system designed for FB users

Step 2: Add the Code to Your Printed Materials
You can add a QR code to your business cards, postcards, signs at your venue, near your checkout. When you use the sites above, you’ll get an image of the QR code to embed in your marketing materials. Unlike traditional barcodes, your QR code can be scaled to any size.

Step 3: Scan the Code & Go to the Website
First, you’ll need a QR code reader. On your smartphone, go to the app store and search for a QR code reader. You’ll find several free apps – just download & install. Two of the most popular readers are Microsoft Tag and ScanLife. Then, run the app and hold your phone’s camera over a QR code to scan it. The reader will direct you to the destination site you've specified for that code.

Creative Uses & Ideas

Facebook - I’m a big fan of the FB destination, as this will help capture them as a fan (hopefully) and help keep them on your radar.

Coupons – Offer a special promotion for folks just for scanning the code - maybe a $5 coupon to the spring sale

YouTube Videos – How about a funny video on tagging mishaps? Or a montage on setup?

At Vendor Booths – Offer a special coupon if someone visits the vendor booths and scans the QR code at their station

Sign up Links - Encourage a quick email signup by leading them straight to your newsletter signup page

Will People REALLY Use Them? Is it Worth My Time?

While QR codes are still relatively new, you will have SOME folks who visit your site. But more importantly, you’ll certainly make a good impression! People will think you are on the cutting edge!

By 2013, smart phones will surpass computers as the #1 device to access the Internet. Be a leader and jump on this bandwagon now!