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Top 5 Brands that Hold their Resale Value

Here’s our list of 5 brands that hold their resale value over time:

American Girl:  This company has captured the attention of little girls everywhere with their dolls, accessories, books and other products.  The dolls are expensive yet durable.  Because they can be considered collectibles, some dolls will increase in value over time.  What doesn’t change is that when one girl outgrows her dolls and is ready to sell them, there will be another girl, a parent or grandparent ready to buy what they can find at their local consignment sale.  Know the value, acceptable wear and other factors before tagging any American Girl products.

Little Tykes:  From Cozy Coupes and play kitchens to outdoor playsets, these toys hold up over time and are hot items at most sales.  For those reasons, parents rarely hesitate to pay 33% to 50% of their original retail value for Little Tykes toys in excellent condition.  You’ll get a nice return on your investment when it’s time to sell.


Matilda Jane:  It may be the adorable styles or the high-quality products, but Matilda Jane is here to stay.  This trunk show brand has become a fashion subculture.  Moms who love it keep an eye out for outfits at consignment sales, resell shops and even Facebook groups dedicated to the brand.  If you’re dipping your toe into the consignment sale pool, expect to pay a little more for MJ outfits.  Don’t fret, you’ll have no problem selling them later.


Melissa and Doug:  These toys, puzzles and kid-friendly crafts hold up well in most circumstances.  From their traditional wooden construction to their classic designs, these toys are true classics.  Plus, their safety standards are higher than the United States’ Standards.  That kind of effort, along with their high quality, makes their products stand out with consignment shoppers.  If you have an issue with a broken piece, chipped paint or missing puzzle piece, check with their Customer Service  (800) 718-5365 M-Th 7am – 6pm Eastern or on Friday 7am-5pm EST.


Ralph Lauren:  This company has a strong reputation for quality that lasts.  Have you ever noticed that some brands of boys’ polos end up short and wide?  Ralph Lauren polos stand the test of time with Chief Mommy Chrissy’s three boys!  Their clothes hold up to wear and a lot of washes without losing most of their shape or fading excessively like other polo shirt brands.  Many mamas like this brand for their clean lines, classic styles  and easy to mix and match outfits.  These are all reasons Ralph Lauren clothes keep their resale value.  Their beautifully packaged layette sets are popular with consignment shoppers.  If you find a great price on them when you’re shopping second-hand, think about consigning them to boost your profits.


There are many other brands that are popular with shoppers, but these five brands seem to catch people’s eyes first.  Keep a list of brands your family prefers, along with a screenshot of Consignment Mommies’s Ultimate Pricing Guide.  Those two tools will help you determine value when selling or buying these brands and others.

4 Reviews + Historic Comments

  1. KK

    you spelled little tikes wrong!!!!

    January 27, 2017 at 6:17 pm Reply
    1. Amanda Hugnkiss

      Little tykes is how the brand is spelled. Do your research before trying to look smart.

      August 11, 2017 at 8:14 pm Reply
      1. EU

        Zoom in on the picture, KK is right!

        March 26, 2019 at 6:20 pm Reply
  2. Suzanne Hayes

    Great information. Thank you so much for sharing!

    December 14, 2016 at 2:19 pm Reply

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