“The more you tell, the more you sell!” – David Ogilvy
How can you help promote your favorite consignment sale? Here are five simple ideas:
1. Tell people!
Word of mouth is a sale’s number one source of new shoppers and consignors. If you’re in a moms group, book club, small group or Sunday School class with other parents, mention when the sale is coming up and how much you enjoy it. Tell other parents about your experience and invite them to go with you. You’ll boost traffic at the sale, which means more sales, inventory and profits for everyone.
2. Keep a bookmark, flyer, postcard or other advertisement in your purse, car or diaper bag.
When you meet someone who doesn’t know about the sale, share something readable with them.
3. Stay active on their social media sites.
Retweet sale announcements. Participate in Facebook contests and share their statuses, making sure you select “Get notifications” under the “like” button. Like their Instagram photos and re-pin anything from their Pinterest that interests. Social media is free and easy to use. Take advantage of it to promote your favorite sale.
4. Ask For a Yard Sign
Put it on your lawn, in your business window or somewhere else it can be seen, then take it back at the end of the sale. Signs are a great way to promote sales, but many city ordinances restrict their placement on roads and right of ways. If you have a good spot, why not ask if you can put out one or more signs. It might even be worth some volunteer shopping credit.
5. Do you blog?
Write a blog article about your favorite sale. Tell why you like it, why others should and how you get ready to consign, volunteer, or shop. You can even partner with the sale to offer a contest for readers. Cross-promoting your blog with your sale’s website, blog or social media sources will help both of you attract readers.
Simple things can make a huge difference in promoting consignment sales. Why not check with your favorite sales and see how you can help with advertising in a creative way? Happy Consigning!
About the Author
Elizabeth Renfroe has a passion for all things consignment sale-related. She enjoys coordinating the Children’s Market Sale at First United Methodist Church, Jacksonville, Alabama.